Reputational Risks & the 2024 Presidential Election

A divisive 2024 presidential election will make it more complicated for corporations to support employees while also staying out of political debates.

In our new primer, Reputational Risks & the 2024 Presidential Election, we deliver insights around:

  • Three election-related risk areas corporations are likely to face
  • Which societal issues will be the most pressing for corporations to address now and in the lead up to the election
  • Election scenarios and related risks that communicators must prioritize in their planning

Key Areas of Risk

Trending Social Issues

Potential Election Scenarios

Gravity Research provides leaders with the intelligence they need to build smart strategies and proactive responses that align with their corporation’s values and protect their brand’s reputation.