Every quarter, Gravity Research brings clarity to the complex by quantifying the reputational risk of corporate engagement on a number of hot button issues — to help key decision makers measure exposure, anticipate pressure, and make informed choices in an increasingly polarized environment.
Key Takeaways from Q2
DEI and LGBTQ+ Remain High Risk Despite Shifting PrioritiesShifting federal signals on DEI and LGBTQ+ issues eased corporate pressure in Q2, as missed agency deadlines and limited federal action tempered early fears sparked by Trump-era rhetoric. However, court rulings like Skrmetti v. U.S. sustained scrutiny of benefits coverage and internal policies, especially in politically active states.
Immigration Could Become a Future Flashpoint
National debate around immigration intensified in Q2, though direct corporate implication was limited. Firms with large Hispanic customer bases or operations in enforcement-heavy states may see greater exposure if community protests and federal policy enforcement expand.
AI Risk Grows Amid Regulatory Gaps
AI adoption accelerated, bringing an increase in reputational, legal, and labor-related risks. Concerns over job displacement intensified, while the deregulatory stance from the Trump administration has left companies exposed to public scrutiny and lacking the advantage of clear federal guidance.
What to Watch in Q3
- Reports of AI-driven layoffs, coupled with escalated deportation rates, may lead to a resurfacing of workers’ rights backlash.
- Uncertainty surrounds DEI as federally regulated industries face potential scrutiny and private sector firms await the administration’s report on “illegal” DEI organizations.
- Companies may feel pressure to address increasingly polarizing issues such as immigration, trade, and foreign policy.
Download the full report to see the quantified risk of top reputational issues.
About the Risk Index:
Gravity Research’s Risk Index leverages our unique methodology to calculate a quantitative score assessing the reputational risk of today’s most pressing societal issues. Our analysis identifies the key factors driving risk and forecasts how risk could shift over the next quarter, empowering business leaders to strategically manage their brand reputation and communicate upwards about where to prioritize their efforts.
