In the face of heightened political pressure, corporate communicators are deploying new strategies to engage with the Trump administration, navigate polarized societal issues, and manage stakeholder partnerships.
The latest Gravity Insiders report offers a behind-the-curtain look at how executives are responding to the current political climate. Our proprietary survey data–drawn from a panel including communications leaders across the Fortune 500–reflects how top organizations are recalibrating strategies under pressure from both activist groups and the Trump administration.
Key Findings
Over half of executives (51%) are changing communications on social and cultural issues, with nearly one in three evolving strategies in both the U.S. and abroad. All information technology firms are changing communication across domestic and international locations, while most consumer companies and employers with >200K headcount are staying put with existing strategies.
Most companies have adjusted external stances to align with administration priorities. A majority of respondents (51%) say their organizations have changed external positions or policies, with shifts ranging from altered messaging to the removal of diversity-related targets. Alignment is particularly pronounced in the information technology sector, where all respondents reported policy changes.
Coalitions are viewed as the most effective way to engage the administration. While some executives report slightly greater access to Trump’s officials than those under the Biden administration, most note that different strategies are now required. Industry coalitions, agency-level meetings, and legislative intermediaries rank as the most effective engagement channels.
Download the report to understand how leading executives are navigating corporate communications strategy under the Trump administration.
Methodology
Gravity Insiders surveys our panel of 200+ communications and public affairs executives at Fortune 500 or equivalent companies on headlining issues and emerging trends impacting reputational risk. Our latest Q3 2025 Pulse Poll surveyed 45 executives between September 2–12, 2025. Respondents primarily reflect senior-most leaders within their organizations.
