News & Insights

Research & Insights

The New AI Lexicon: How Companies Are Framing AI’s Promise and Risks

The corporate AI conversation is loud on upside and quiet on consequence. Fortune 100 companies…
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Q1 2026 Earnings Call Analysis: AI, Affordability, and Tariff Pressure

On Q1 2026 earnings calls, Fortune 500 executives leaned on operational resilience to absorb AI…
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U.S. Geopolitical Flashpoints and Reputational Risk for Multinationals

As U.S. foreign policy generates friction across global markets, American brands are absorbing reputational exposure…
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Gravity Insiders Survey: Navigating a Business-First Reputational Landscape

Companies are pulling back on social issue communications and recalibrating how they frame AI's workforce…
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Multinationals’ Global DEI Outlook

As political headwinds intensify, global brands are recalibrating DEI strategies– trading public-facing commitments for lower-risk…
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Q4 2025 Quarterly Risk Index

AI investment skepticism, affordability pressures, and climate regulatory conflicts converged in Q4 as corporations navigated…
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Weber Shandwick Collective x Gravity Research Survey

For 2026, communications leaders are gaining ground as strategic C-suite advisors, with artificial intelligence being…
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2026 Gravity Insiders x Axios Annual Survey

For 2026, corporate communications demands are expanding as executives face their biggest stakeholder pressure –…
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Q4 Earnings Call Analysis: AI ROI and Pricing Comms

In Q4 earnings calls, Fortune 100 executives systematically dodged proof points on AI implementation, consumer…
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