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2025 Holiday Look-Ahead: How Economic Anxiety and Political Tension Could Fuel Reputational Risk

Pricing sensitivity and rising populist sentiment are converging to create heightened reputational risk for brands…
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Gravity Insiders Q3 2025 Survey: How communicators are recalibrating in Trump’s Washington

In the face of heightened political pressure, corporate communicators are deploying new strategies to engage…
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ESG Language Analysis: Analyzing changes in Fortune 100 climate messaging from 2022–2025

As corporate ESG faces growing political pressure and regulatory uncertainty, many corporate communicators are recalibrating…
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Gravity Insiders Q3 2025 Survey: Inside how AI is reshaping communicators’ work

As AI adoption continues to dominate headlines and boardroom agendas, corporate communicators are forced to…
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Q2 Earnings Call Analysis: How Fortune 100 firms are Communicating about Reputationally Sensitive Issues

Amid pricing challenges, economic turbulence, and political crosscurrents, executives face mounting challenges in communicating operational…
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Talking MAHA: How F&B and Pharma Leaders Are Framing the New Public Health Agenda

The “Make America Healthy Again” (MAHA) movement has become a defining pillar of U.S. health…
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Communicating AI: Strategy, Risk, and Stakeholder Perception

Artificial intelligence (AI) advancements are accelerating, and corporate communicators must recalibrate accordingly. Gravity Research’s latest…
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Q2 2025 Quarterly Risk Index

Every quarter, Gravity Research brings clarity to the complex by quantifying the reputational risk of…
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Charting a Year of DEI Changes

DEI has long been a moving target, and companies have had to constantly recalibrate, adapting…
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