In today’s highly polarized environment, how can companies plan ahead to navigate reputational risk?
With campaigns like Robby Starbuck’s creating anti-DEI pressures, which are countered by significant progressive pushback, Q3 has been ripe with corporate risk for companies on the issues of DEI, racial equity, and LGBTQ+ equity. Many companies are now grappling with the implications, and future states, of their DEI initiatives.
In our newly released Q3 Risk Index, we assign a quantitative risk score for each of the societal issues dominant in conversation today. This quarterly report helps business leaders identify, understand, and assess risk around engaging on a societal issue so they can strategically manage their brand’s reputation.
Download our Q3 Risk Index Report for an overview of which societal issues are riskiest now and how, and where, those risks are likely to “heat up” as we move into 2025. This report provides:
- Quantitative risk scores for 9 societal issues dominant in corporate conversation today.
- A deep dive into how, and why, societal issues are creating corporate risk plus how those risks have evolved quarter to quarter.
- A look ahead at what societal issues are likely to become riskier for corporations as brands navigate the election and into 2025.
- An overview of Gravity’s Risk Index methodology, including the four categories and multiple subcategories driving risk levels.
Complete the form to the right to download our Q3 Risk Index Report.
Gravity Research’s Risk Index leverages our unique methodology to calculate a quantitative score assessing the reputational risk of today’s most pressing societal issues. Our analysis identifies the key factors driving risk and forecasts how risk could shift over the next quarter, empowering business leaders to strategically manage their brand reputation and communicate upwards about where to prioritize their efforts. Learn more here.
