A Communicator’s Guide to 2024 Reputational Risk
Our NEW Risk Index outlines 10 of the most pressing societal issues corporations will be expected to engage on in 2024 plus insights into the associated reputational risks they may encounter when doing so.
Download our Q1 Risk Index to review:
- 10 evolving societal issues to watch this year
- A risk score that quantifies how risky, on a 10-point scale, each societal issue has been for companies this year
- How that risk score is likely to change in Q2 (and beyond)
- Influential subtopics and upcoming market moments that are likely to drive an issue’s risk score up
Gravity Research’s societal and reputational intelligence service uses a unique scoring methodology that enables companies to identify and quantify engagement risks around societal issues.
Corporate communications leaders use our risk index and score to communicate more concretely to their Boards and Executive teams where the biggest risk is and to support their communications plans with data.
Gravity Research’s Risk Index leverages our unique methodology to calculate a quantitative score assessing the reputational risk of today’s most pressing societal issues. Our analysis identifies the key factors driving risk and forecasts how risk could shift over the next quarter, empowering business leaders to strategically manage their brand reputation and communicate upwards about where to prioritize their efforts. Learn more here.
